Summary
The Search Engine Optimization Specialist serves a critical role in execution of SEO initiatives and is responsible for organic search campaign management including execution, optimization, growth, and reporting. The SEO Specialist works in conjunction with the Manager of the Search Engine Optimization Group and the website marketing team to fulfill initiative execution. This role interfaces with internal resources on a daily basis, and is responsible for building and maintaining a strong working relationship. The SEO Specialist also works closely with Content, Technology, Design, and Web Analytics teams to seamlessly provide the highest quality organic Search Engine Optimization management utilizing all necessary tools and resources to insure success. We are looking for a talented and experience Search Engine Optimization Specialist to spearhead internal marketing website initiatives.
Company Profile
SendTraffic, Inc. (http://www.sendtraffic.com) is a rapidly expanding, dynamic division of a publicly-held company, Atrinsic (NASDAQ: NWMO) and a leader in Search Marketing. SendTraffic is a performance focused, full service interactive marketing firm with offices in New York City. SendTraffic, one of the pioneers of Search Engine Marketing with proprietary technology for account management and ROI analysis, maintains its focus on client success.
The Ideal Candidate:
The ideal candidate will be a college graduate, hungry and looking to make an impact in the internet marketing industry. They would have desire to implemented their well established skills as well as learn from some of the best and be the best in one of the fastest growing and most exciting career fields today—Search Engine Optimization. They will help drive organic search results throughout corporate marketing properties within the organization. The candidate should have a BA or BS or higher in Marketing, Web Design/Development, IT, CIS, or other related field. They will also posses superior language, grammar, and creative writing as well as analytical skills.
| • | Manage internal resource relationships by setting and delivering upon expectations |
| • | Lead strategic discussions; be involved with high level strategy decisions |
| • | Spearhead consistent review of project delivery and execution |
| • | Aid in technical implementation and support |
| • | Research and develop keyword target lists and establish page level distribution |
| • | Find and define technological deficiencies and recommend best practice solutions |
| • | Help define website content needs and oversee its development using proper SEO methodologies |
| • | Define and describe optimal website navigational structure for usability, indexation, and ranking improvement |
| • | Write optimized and concise HTML Title and Meta Description tags along with optimized copy |
| • | Provide high level link building and brainstorm and execute new link development ideas |
| • | Run, process, and analysis progress reports |
| • | Keep abreast of industry developments and research and participate in the SEO community online |
| • | Microsoft Office Suite: Word, Excel, PowerPoint |
| • | Experience with SEO, search engines, internet usage, and online marketing principals |
| • | Basic HTML and web design experience |
| • | Strong written and oral communication skills |
| • | Extensive knowledge of Search Engine Optimization principals |
| • | PPC / Search Engine Marketing Experience |
| • | Advanced HTML, CSS, and web design experience |
| • | Blogs and Social Media |
| • | Web Analytics |