Summary
The Search Engine Optimization Specialist position serves a critical role in execution of SEO campaigns and is responsible for organic search campaign management including execution, optimization, growth, and reporting. The SEO Specialist works in conjunction with the Manager of the Search Engine Optimization Group and Account Executive to fulfill client campaign execution. This role interfaces with our clients on a daily basis, and is responsible for building and maintaining a strong working relationship. The SEO Specialist also works closely with Client Services, Corporate Marketing, Design and Web Analytics teams to seamlessly provide the highest quality organic search engine optimization campaign management utilizing all necessary tools and resources to insure success.
Company Profile
SendTraffic, Inc. (http://www.sendtraffic.com) is a rapidly expanding, dynamic division of a publicly-held company, Atrinsic (NASDAQ: NWMO) and a leader in Search Marketing. SendTraffic is a performance focused, full service interactive marketing firm and is seeking a Search Engine Optimization Specialist to work in our NYC office. SendTraffic, one of the pioneers of Search Engine Marketing with proprietary technology for account management and ROI analysis, maintains its focus on client success
The Ideal Candidate:
The ideal candidate will be a college graduate, hungry and looking to make an impact in the internet marketing industry. They would have desire to learn from the best and be the best in one of the fastest growing and most exciting career fields today—search engine optimization. They will learn the ins and outs of organic/natural search. The candidate should have a BA or BS in Marketing, Web Design/Development, IT, CIS, or other related field. They will also posses superior language, grammar, and creative writing as well as analytical skills.
| • | Manage the overall client relationship by setting and delivering upon client expectations |
| • | Lead regular client presentations and strategic discussions; be involved with higher level negotiations with clients |
| • | Spearhead consistent review of project delivery and execution |
| • | Aid Account Executives with client communication and technical information support |
| • | Research and develop keyword target lists and establish page level distribution |
| • | Find and define technological deficiencies and recommend best practice solutions |
| • | Advise on and help define website content needs and oversee its development with proper SEO methodologies built in |
| • | Define and describe optimal website navigational structure for usability, indexation, and ranking improvement |
| • | Write optimized and concise HTML Title and Meta Description tags along with optimized copy |
| • | Provide dictated link building services and brainstorm and execute new link development ideas |
| • | Run, process, and analysis progress reports |
| • | Keep abreast of industry developments and research and participate in the SEO community online |
| • | Microsoft Office Suite: Word, Excel, PowerPoint |
| • | Experience with search engines, internet usage, and basic online principals |
| • | Basic HTML and web design experience |
| • | Strong written and oral communication skills |
| • | Knowledge of basic search engine optimization principals. |
| • | PPC / Search Engine Marketing Experience |
| • | Advanced HTML, CSS, and web design experience |
| • | Blogs and Social Media |
| • | Web Analytics |