Image Search Optimization

Image search accounts for 15% of all searches—it is certainly worth paying attention to. Various media venues, including social media, image sharing, and video content have grown to the point where they are mainstream in both search and on the internet as a whole. If a company has a business model that applies well to images and image search optimization, this medium is certainly one that could potentially yield traffic as well as search rankings.

There are two methods of optimizing images for search: hosting images on your website and apply specific optimization methods to those images for the specific intention of attaining image search rankings across search engines. The second method relies on the hosting of images on image sharing websites such as Flickr and Fotki. Similar optimization methods would be applied to where those images are hosted and those image sites could then be found both on searches on those sites as well as on the search engines image searches.

Images are compelling, inspiring, and viral. They can evoke emotions and good feelings towards a website, product, or concept. It is vital that when optimizing images that they are good quality images that are also minimal in file size to optimize page load times. With the amount of search volume that image searches yields, optimizing for them is usually seen as a worthwhile exercise.

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