Link Development

In addition to on-page optimization, the inbound link profile and its continuous development is half of the page relevance picture. In a trend originally started by Google as far back as 1998, search engines have put a large ranking value on inbound links from other websites. Originally heralded as being similar to literary citations, links are seen as votes from other sites for your site. These votes are weighted and usually a good indicator to search engines that the website they are linking to has value and is important. This is a surefire way to improve ranking.

Not all links are created equal, however. The most important attribute of a link is its anchor text (the text which makes up the link). By having keywords contained in the anchor text of a link, it is essentially implying what the linked-to page is about. This is especially potent when the theme or what the page is about, of the linking page, closely matches the theme of the page and site receiving that link. The easier a link is to acquire and the further off topic it gets, the less the ranking power of that link becomes and thus the less actual ranking boost the page gets.

Search engines treat different links differently and will rank you according to their proprietary hypertextual algorithm. It is well noted that link development and maintenance is the most difficult aspect of search engine optimization. SendTraffic will work to acquire relevant links while using keyword anchor texts that focus on the specific keyword and content concentration. In additional, in order to improve the likelihood of complete indexation, internal or ‘deep’ links will be required for larger sites and sites with more competitive keyword targets.

SendTraffic’s Additional Search Engine Optimization Services