In order for a site to be ranked well or ranked at all, it must first be found and properly indexed within the search engines database. For a search engine to provide a list of search results, search engines retrieve cached data from their database of sites called the index. Some search engines have multiple indexes; a popular example of this is Google’s main index and supplemental index (better known as “Google Hell”).
SendTraffic will aim to properly implement the navigational structure to insure complete crawling and indexation of all of the necessary pages. Best practices for navigation and internal linking will be established. PageRank (link power) distribution between pages is highly important in denoting page value and utilizing the available power of pages and anchor text to imply importance. It is essential that search engine spiders be able to locate and properly index your important pages in order to rank them, pass value to them, and have them pass value to other pages.
Even though ‘content is king,’ it serves no purpose if it is not crawled and indexed. The site’s architecture and structure are vital attributes that search engines look at and use to index and rank pages. Following the best practices of web design, CSS, JavaScript, HTML tables, frames, and navigational path attributes are essential for establishing a proper baselines for optimal crawling and indexation—without that, the site may be sunk before it ever has a chance.
