Our People

SendTraffic’s industry trained professionals are grounded in attention to detail and stringently trained in each respective discipline to ensure optimal focus in every aspect of your marketing.  Each SendTraffic Account Manager is certified through our own corporate training program as well as through our industry partners such as Google, Yahoo, MSN and Ask. 

SendTraffic’s Build Team studies each client site, competitive sites and the associated industries.  After compiling competitive data we map our objectives back to the specific campaign metrics, then build our key word lists, assuring inclusion of all products or service offerings in addition to geographic locations when applicable. 

SendTraffic’s Copywriting Team develops several comprehensive messages and qualifying statements to identify the right consumer base.  With such a small window of time, and a diminutive portion of real estate in the search listings, each message must be concise and direct.  Our technology, Marketing Dashboard, allows us to rotate multiple versions of your creative ad copy and will display the top performers for each term searched. 

SendTraffic’s Senior Account Management and Optimization team immerses themselves in our client’s goals and objectives looking at return on advertising spend (ROAS), volumes of sales or leads and each search engines mitigating  factors such as “click to conversion” “click-through rate,” and positioning.  Leveraging our technology, Marketing Dashboard, each client’s account will be reviewed and optimized multiple times per hour.