With over 8 years of Search Engine Marketing experience and over 1,500 managed accounts, SendTraffic has the knowledge and expertise to help your business increase exposure on major search engines and portals while managing online spending. Our products and services were developed with our customer's needs in mind and the result is a full service search marketing solution from strategic consultation to in-depth reporting systems. See what SendTraffic did for Ronco and AccuQuote combing our extensive skill set and our technology
Pay Per Click (PPC)
SendTraffic offers advanced Pay-per-click strategies proven to deliver increased online exposure and a greater ROI. Our full-service account management team will devise a search strategy specific to your online business then launch, monitor and manage the program on a daily basis to ensure its effectiveness. Your Pay-Per-Click listings will be tagged with our proprietary Return on Investment technology to determine, in real time, the ROI per key-term within each Pay-Per-Click account. By combining this with our automated bid management solution the SendTraffic customer base has a distinct advantage over the competition.
SendTraffic has built an expansive search performance by keyword base that enables us to tailor volume based on program/lead goals, conversion rates and user experience.
Keywords are structured in the following categories:
•
Brand level - Expand overall reach and conversion rates
•
General level - These are high volume terms which might not be very well qualified. These terms are competitive and expensive, but can generate a lot of volume and custom landing pages can help greatly
•
Program level - These are the program specific terms that generally yield the highest conversions. Cost per click averages are climbing as more and more bidders come into the mix
•
“Tail” level - These four, five, six keyword phases and geographically expanded terms yield little searches, but high conversion rates
•
Titles and descriptions are customized to entice targeted visitors
•
Proper landing URL’s are implemented to offer greater conversions
•
Prompt PPC search engine assistance streamlines implementation and revisions
•
Implement bidding strategies to relevant Pay-Per-Click search engines
•
Optimization and Expansion
To effectively improve performance, SendTraffic may implement any one or more of the following tactics:
•
Cap overall spend for a period of time, such as daily, weekly or monthly
•
Cap maximum bids for particular terms
•
Reduce maximum bids to increase likelihood of increased traffic and conversions
•
Edit ad copy to increase likelihood of improved click-through and conversion rates
•
Eliminate non-performing terms
•
Identify and adjust ideal landing pages to improve likelihood of increased conversions
•
Recommend budget allocations per engine – provide ongoing research into other search engine placement opportunities
•
Apply negative terms to filter out any unqualified clicks
•
Match typing terms
•
Resolve any competition for the same keyword (i.e. resolve competition from affiliates)
•
Apply contextual targeting to increase brand reach and exposure to content-specific sites
