Video Search Optimization

With 123 million Americans or approximately 41% of the entire US population, using online videos, video search optimization has become an integral part of search engine optimization services. Video search sites such as YouTube, Google Video, and MetaCafe benefit from high traffic and user retention rates and leveraging the use of video as viral marketing resources can prove beneficial to many sites. In fact, the use of video search optimization is an incredibly essential part of link development, social media optimization, and viral marketing.

There are several steps involved in video search optimization. These include: planning keyword placement, producing and editing video footage, compressing and exporting the video player for faster download and improved video clarity, data transfer rate optimization, and hosting. The viral nature of “video SEO” means that not only will it be useful for link development, but it will drive actual traffic to your site that is truly interested in what you have to offer.

Since video search optimization is still a relatively new medium as a practice of search engine optimization, there are inherent challenges that need to be addressed. The ranking of videos in search results depends heavily on both standard on-page and off-page SEO factors such as the text around the video and in the title tag of the webpage as well as the link anchor text and link relevancy of inbound links. Therefore standard SEO practices still tend to apply when optimizing video for search. With the advent of Google Universal search, the use and optimization of interactive online media such as videos and images that now show up in the standard Google search results is becoming ever more important.

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