SendTraffic uses the power of one of the webs’ most powerful analytics tools, ClickTracks, and leverages this knowledge to improve usability, click-throughs and conversions—ultimately improving ROI. By utilizing log file analysis to track visitor behavior patters, click habits and various important data points, SendTraffic can make real time recommendations on site changes and perform optimization techniques on website aspects that are shown to be the best candidates for improvement.
ClickTracks is a web analytics program that uses a radically different interface and architecture, making it easy for us to perform instant desktop datamining activities that are difficult or impossible to implement using traditional web analysis methods. It provides intuitive and insightful analysis of your website. ClickTracks can also show campaigns, site navigation patterns, PPC, SEO and ROI stats instantly and right where one would expect them. The software is used as a log file analyzer that we employ to propose, analyze, implement and optimize the search engine marketing campaign.
