*User Interface studies have shown that Internet users take just 1.8 seconds to decide if they’re staying, clicking through or clicking off a website.
(It took you longer to read that sentence.)
Website Design
• To increase brand awareness, build a customer base, and maximize SEO, we offer dynamic web design services.
• We take a holistic approach, beginning with client consultation, competitor and industry research, a/b testing and multivariate testing to insure that a site achieves its maximum effectiveness.
• We believe that a website is a living, breathing entity that is never 100% complete."With testing, there’s always room for improvement."
• An effective website is inviting, engaging, intuitively structured and, of course, highly converting.
• To achieve success on all levels, we focus on layout, design elements, color, content, imagery, navigation and overall User Interface.
• We design with your goals in mind – content rich websites for SEO and simple landing pages for SEM often balance each other out.
• We pay particular attention to lead forms, testing out details, from the number and content of questions and qualifiers, to the submit button and the color palette.
Content
• Staff copywriters research your company, offerings, target demographics, industry and competitors before typing a word.
• Content decks are built differently depending on the focus of a given site. Is it SEO or SEM driven? Is the goal to produce leads, sell products or deliver information?
• Content is written with your audience in mind.
• Existing product or service copy can be rewritten to best support your site’s goals.
• Copywriters work closely with SEO specialists to create title tags, headers, alt tags, etc. and to ensure that content has maximum keyword density and relevance.
• Copywriters collaborate with web designers, editors,
and the client to insure that content is appropriate, effective and accurate.
